and sustainable business solutions -
The following case studies provide
just a small selection of the export and general sales and
marketing projects we have worked on. We handle small projects
and large, so please contact us if you would
like more information on the work we carry out for our clients,
or you would like to discuss a project you have
A leading biotechnology instrumentation
company One of the UK's leading specialist biotechnology instrumentation
companies provides monitoring products for laboratories and
manufacturers of pharmaceutical products. The company suspected
that a fundamental shift in its market was coming, and saw
that this shift could profoundly affect its prospects - providing
a potentially great opportunity on the one hand, or elimination
from the market on the other, depending on the way in which
the company handled this shift.
The company asked Metamarketing
to to find out:
whether this shift was going to take
place, and what the nature of that shift was likely to be;
the market size and growth rate of
the market as this shift took effect;
price points and technological requirements
of the sector which the company would have to meet to be
whether this shift would provide the
opportunity to make the company's monitoring products standard
fitments rather than options, thus multiplying the market
opportunity by many times, and if so, how what the company
would need to do to take advantage of this opportunity.
Metamarketing devised a market
research project and contacted all the leading technical decision-makers
and experts in leading biotechnology companies around the
world to find out the answers to these questions. We were
then asked to recommend a strategy for the company on the
basis of these findings and present them to the board.
The company adopted Metamarketing's
strategic recommendations and two years later, the company
has just launched its new range of products based on the work
we did. The products have been launched to great acclaim and
it looks likely that the company's products will be standard
fitments in the sector, leading to significant growth for
Archives and Records Council
ARCW is the umbrella organisation for the more than 20 archive
organisations in Wales. It is seeking to modernise the service
and provide better access to archived records for the people
of Wales. This involves increasing the means of accessing
information held in archives through, for example, digitising
records and putting them on the internet.
ARCW required a strategic overview
of their situation from a marketing perspective, and asked
Metamarketing to provide it for them. Metamarketing was involved
in carrying out a literature survey, an internet survey, and
face-to-face interviews with key personnel, to determine the
best means of positioning archives in Wales and expanding
access to those archives.
Metamarketing wrote a 15,000 word
report outlining its findings and giving recommendations for
the future development of archives in Wales, and then entered
into discussions with the client regarding implementation.
This contract was won by Metamarketing
through public tender.
A manufacturer of specialist
equipment used by the printing industry A manufacturer of quality control equipment fitted to
large printing machines worldwide was looking to diversify
into manufacturing control and information systems.
The company asked Metamarketing
to help them through the initial stages of deciding what the
product offering should consist of, what the target market
should be, and how best to launch the product and penetrate
Metamarketing carried out a full
survey of the market including the competition, and devised
a market entry plan, a coherent set of products and product
modules to answer market needs, a set of price lists, and
a marketing communications plan for the six months after launch.
The product was successfully developed
and launched in line with Metamarketing's recommendations
and is establishing a position in the marketplace.
A specialist food supplier A food supplies company in Wales was considering entering
the premium sector for branded Welsh cakes using an e-commerce
strategy, and was looking for help in starting a company and
entering the market.
Metamarketing provided the company
with consultancy which ranged from issues related to business
start-ups, the export and labelling of foodstuffs for key
export markets, the e-commerce site itself, and even the product
range the company should offer initially.
The company, guided by Metamarketing,
launched the product range and is now trading successfully
in the UK, the USA and selected countries around Europe.
A building products supplier A supplier of specialist sound-proofing products to the
building sector was considering how best to generate sales
of its products outside the UK.
It asked Metamarketing to establish
a) whether there was a market outside the UK, b)which countries
should the company focus on first, and c) how best should
the company enter those markets.
Metamarketing determined that success
in the UK was based on ever-tighter building regulations,
and success overseas was likely to depend upon similar building
regulations with regard to sound insulation.
A survey of building regulations
relating to sound insulation was carried out in the USA, Canada,
Germany, the Netherlands, France and Spain and in the EU generally.
This was followed by a survey of the supply chains in each
of those countries, to best determine the preferred route
to market for the company.
It was found that the UK's building
regulations were not replicated elsewhere, and there was no
meaningful EU mandate for increased sound insulation in buildings
across Europe. On this basis a market-entry strategy was recommended
to the client for selected countries in Europe, together with
a series of suggestions for partners and routes to market
in those countries. The company is in the process of implementing