Our Approach to Consulting

Our approach is based on two negatives:

• we are not formulaic - our approach is dictated by your situation and your needs;
  
  
• we won't always tell you what you want to hear (and will never repeat back to you what you've told us); and
  
  

And three positives:

• we absorb information - we listen to what you have to say; and from what you tell us, from what you give us to read, from talking to others inside and outside your organisation, and from our own independent research;
  
  
• we probe your organisation's, and others', assumptions - looking for supportive evidence and seeking to identify gaps in knowledge or gaps in reasoning; and
  
  
• we construct our view by basing it on a considered analysis of the information, demonstratively supported assumptions, and sound reasoning.

In other words, we apply the principles of philosophical reasoning, particularly phenomenology, to business and marketing problems - our philosophy is philosophy.

Our recommendations are always clear and practical, and draw upon many years of experience advising similar organisations to your own.

Descartes, 17th c.

Descartes said "I think, therefore I am". He doubted everything, but found one thing he thought he could not doubt - if he was aware that he was thinking, he must therefore exist.

When thinking strategically about business, likewise we should doubt everything, and build up a picture of the situation from only those statements and views that pass the doubting test and are firmly grounded in evidence and reasons we can accept.